"Eating clean" is a Thing. Read this article to know why....
http://www.theguardian.com/lifeandstyle/2014/jun/11/clean-eating-diet-food-gwyneth-paltrow-jay-rayner
http://www.theguardian.com/lifeandstyle/2014/jun/11/clean-eating-diet-food-gwyneth-paltrow-jay-rayner